Why bother blogging?

Female Small Business Networking

Have you lost your blogging mojo? Does your enthusiasm come in waves, but then quickly drift off when other tasks get prioritised on your to do list?

I get it. I’ve been in your position. And I still am, hence the need to write this!

As small business owners we have many plates to juggle and the best way to get as much done as possible is to prioritise the urgent and important stuff first. Of course this is very sensible and necessary in order to keep our business functioning and profitable.

We get on with the immediate tasks that are ‘must-do’s’ like our accounts, client proposals, promoting our business and delivering to clients.

Now blogging can fall into the ‘not urgent right now so I’ll do it later’ pile of self employed jobs.

And we all know the ‘do it later’ 99% of the time means, not at all. Or at best totally inconsistent and ad hoc.

So how on earth can we ensure we have time to write a blog AND keep it up?

Well let’s ask this question first ‘Why bother blogging?’

A blog, vlog or even a podcast can propel your business into the stratosphere of dream clients. It gives you a platform to be seen, heard and understood. Your voice, opinions, thoughts and values are being consumed by potential clients. This enables readers to build that all important like-know-trust factor. Just imagine the size of the LKT factor if your ideal clients are seeing your blogs on a regular and consistent basis. This would certainly give you the opportunity to take those readers on the next step of the nurturing journey with you.

The thing is blogging is more of a long term strategy. We don’t often see immediate results, instant gratification may not be associated with the activity of blogging. But the relationships we want to foster are also long term, so isn’t it worth investing in your blog to strengthen relationships? Without being salesy we can effectively communicate with people in a heart-felt and meaningful way that resonates with them. I believe it’s worth it. And so I’m on a mission to encourage other women to blog, as well as myself!

Now let’s talk about time saving techniques to get a blog done and then keeping it up.

  1. Set a timer for 25 minutes and ONLY write! No distractions or checking your phone. Be Disciplined. It’s possible to write 500 words in 25 minutes (I did just that in this blog).

  2. When you have ideas for topics jot them down in a note book just for your blogs and add some key points that come to mind that you’d like to cover. It means that when you sit down to the actual writing, you’ve got a great starting point and you’re not staring at a blank page.

  3. If you find writing the stumbling block then consider recording your voice to create the transcription.

  4. Link up with another business owner or create a little group to help each other brainstorm ideas and stay accountable. Make it as fun as possible and you are much more likely to do it!

  5. Establish a specific day each week when you know you’ll have time to write & upload your blog. Fix this day as your Blogging Day, do it first thing before other jobs take over and reward yourself after. We all work quicker and feel more motivated if there’s a treat at the end.

I’ve more to share on blogging but I’m going to save that for another blog post, I wouldn’t want to use up all the juicy stuff in one hit and besides my goal is to write two 500 word blogs each week. So that’s it for this one, I’m off to make a very yummy lunch! Remember your treat!

I’m passionate about empowering women to have a voice, have their story heard and follow their dreams in life & business. My mission is to offer innovative, extraordinary & inspiring networking opportunities for female lead businesses. Book a free taster networking event in The Tribe our Membership Hub HERE.

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